Shine the spotlight on your employer’s brand

Discover our approach


Employer branding is a way of shaping your unique corporate identity, attracting the right talent and keeping that talent loyal to your business.

Gumption offering detaail
Gumption 11482

WHAT IS EMPLOYER BRANDING?

Employer branding is all about your corporate identity and how it makes you exciting and distinguishes you as a business in the eyes of candidates and employees. The aim: to become and remain a preferred employer for both target groups. Employer branding starts in the heart of your organisation. Your unique mission, vision and values are the point of departure for your strategy. It’s not just your HR department, marketing team and CEO who define your employer brand – your employees also need to show off that uniqueness.

HOW DO YOU BENEFIT FROM EMPLOYER BRANDING?

The success of your business is closely linked to your employer brand. A good employer reputation is a magnet for qualified candidates, helping to save you money on your search for talent. Candidates and employees identifying with your brand will be more engaged and productive. This will benefit the service you offer, as well as customer satisfaction and business results.

Gumption 11482

WHAT IS EMPLOYER BRANDING?

Employer branding is all about your corporate identity and how it makes you exciting and distinguishes you as a business in the eyes of candidates and employees. The aim: to become and remain a preferred employer for both target groups. Employer branding starts in the heart of your organisation. Your unique mission, vision and values are the point of departure for your strategy. It’s not just your HR department, marketing team and CEO who define your employer brand – your employees also need to show off that uniqueness.

HOW DO YOU BENEFIT FROM EMPLOYER BRANDING?

The success of your business is closely linked to your employer brand. A good employer reputation is a magnet for qualified candidates, helping to save you money on your search for talent. Candidates and employees identifying with your brand will be more engaged and productive. This will benefit the service you offer, as well as customer satisfaction and business results.

How do we tackle this?

  • We’ll map your corporate identity. We’ll analyse how your employees see your employer brand and what the employee journey looks like, from selection to exit. We’ll then explore the image that you want.
  • Using that as a basis, we’ll develop your brand strategy and unique employer value proposition (EVP), which will reflect what you represent as an employer, as well as your strengths. Consider a people plan where your employees act as ambassadors for your brand.
  • The brand strategy and your concrete needs determine how we market your business. Approaches could include creative cross-media campaigns, a conversion-focused job site or content creation with authentic stories that create connection.

Wondering how we proceed for your business?

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