Brand and customer experience
How you experience things is of vital importance in business. Emotions inspire and motivate. They give rise to action. They make your employees stay and your customers return. Turn brand perception and customer experience into your organisation's spearhead.
Our expertise in brand and customer experience
We live in the experience economy. 20 years ago, Pine and Gilmore referred to it as ‘the fourth phase of economic development’: after commodities, goods and services, today’s customers are looking for experiences. The product is the memory that experience leaves. People buy experience. Brand experience. Customer experience.
Online and offline brand experience
If you have a coherent brand experience strategy, you can stand out from your competitors. With insight into the brand experience, you as an organisation can shape and perpetuate customer perception and the emotional response. Your brand experience strategy helps you in times of change by keeping you fresh and relevant to your target audience. Keep customers loyal and attract new customers.
Optimal customer journey
Customer experience is the sum of all experiences the customer has with you, starting at orientation and extending to aftersales. Keep control. Plan and manage your marketing activities through a central platform. Integrate that with CRM that collects all locatable customer and lead information. Personalise content across channels and refine the customer journey. Extend a hand to your customer in the right place and at the right time.
E-commerce and PIM
By 2040, 95 per cent of all purchases will take place online. You need to be prepared. Let your customers shop where, when and how they want. What should you think about when choosing an e-commerce platform? About the simplicity with which you connect buying experiences across channels, adding new brands and sites and expanding into new regions. About integration with your ERP, WMS, POS systems and new technologies. And about data management. That way, you’ll always supply the right information to the right channels, at the right time and in the right context. Does PIM ring a bell?
Employer branding
Your brand is there for your customers – but for your employees and candidates as well. That’s because today, it’s all about courting talent, not the other way around. If you have a strong employer brand, you can convince even the most sought-after profiles – whether you’re a global player or an ambitious SME. From the first encounter to after leaving. Want to wager that your organisation already has all the right ingredients?
Microlearning
Corporate training in today’s world? Discover microlearning. It’s effective and entertaining. Train your employees using bite-sized, digital training sessions via smartphone or tablet. Employees can hone their knowledge whenever and from wherever it suits them. Learning nuggets allow you to make optimal use of digital content and gameplay elements. As a manager, you gain insight into how your employees are evolving and speed up the integration of newcomers.
Automating manual tasks with no-code software
Imagine that a business process does not fit into your standard tools. Or your ERP lacks the flexibility to respond to new requirements. No-code software allows you to build digital forms for data entry and reporting without needing any knowledge of IT. Low-cost innovation, complementary and integrated with your databases – ERP, CRM, WMS and other systems. That’s how you give your users a unique brand experience.
If you have a coherent brand experience strategy, you can stand out from your competitors. With insight into the brand experience, you as an organisation can shape and perpetuate customer perception and the emotional response. Your brand experience strategy helps you in times of change by keeping you fresh and relevant to your target audience. Keep customers loyal and attract new customers.
Customer experience is the sum of all experiences the customer has with you, starting at orientation and extending to aftersales. Keep control. Plan and manage your marketing activities through a central platform. Integrate that with CRM that collects all locatable customer and lead information. Personalise content across channels and refine the customer journey. Extend a hand to your customer in the right place and at the right time.
By 2040, 95 per cent of all purchases will take place online. You need to be prepared. Let your customers shop where, when and how they want. What should you think about when choosing an e-commerce platform? About the simplicity with which you connect buying experiences across channels, adding new brands and sites and expanding into new regions. About integration with your ERP, WMS, POS systems and new technologies. And about data management. That way, you’ll always supply the right information to the right channels, at the right time and in the right context. Does PIM ring a bell?
Your brand is there for your customers – but for your employees and candidates as well. That’s because today, it’s all about courting talent, not the other way around. If you have a strong employer brand, you can convince even the most sought-after profiles – whether you’re a global player or an ambitious SME. From the first encounter to after leaving. Want to wager that your organisation already has all the right ingredients?
Corporate training in today’s world? Discover microlearning. It’s effective and entertaining. Train your employees using bite-sized, digital training sessions via smartphone or tablet. Employees can hone their knowledge whenever and from wherever it suits them. Learning nuggets allow you to make optimal use of digital content and gameplay elements. As a manager, you gain insight into how your employees are evolving and speed up the integration of newcomers.
Imagine that a business process does not fit into your standard tools. Or your ERP lacks the flexibility to respond to new requirements. No-code software allows you to build digital forms for data entry and reporting without needing any knowledge of IT. Low-cost innovation, complementary and integrated with your databases – ERP, CRM, WMS and other systems. That’s how you give your users a unique brand experience.
