Create the optimal customer journey
Discover our approachUnderstand your customers and involve them at the right time with relevant, accurate and personalised content via their favourite channels.
Customer experience is how your customer perceives your brand and services through every touchpoint with your company - from the orientation phase to after-sales support. How do you keep control? Plan and manage your marketing activities through a central platform. Integrate that with a CRM system that collects all actionable customer and lead information. Personalise content across channels. Reach out to your customer in the right place at the right time. In other words: fine-tune the customer journey.
How will you benefit from your focus on the customer journey?
You improve customer retention and boost your competitiveness. Satisfied customers return and purchase again. In many cases, they’ll even recommend your brand or business to their network. New customers generate additional sales.
Customer experience is how your customer perceives your brand and services through every touchpoint with your company - from the orientation phase to after-sales support. How do you keep control? Plan and manage your marketing activities through a central platform. Integrate that with a CRM system that collects all actionable customer and lead information. Personalise content across channels. Reach out to your customer in the right place at the right time. In other words: fine-tune the customer journey.
How will you benefit from your focus on the customer journey?
You improve customer retention and boost your competitiveness. Satisfied customers return and purchase again. In many cases, they’ll even recommend your brand or business to their network. New customers generate additional sales.
Our approach
How do you go about creating your own customer experience marketing strategy?
- Develop a clear vision that is in line with your business goals
- Create a unique brand personality
- Understand your target groups, their needs and expectations
- Implement the right tools and processes tailored to your business
- Create interaction and positive emotion
Wondering how we proceed for your business?
Contact usExpertise in the Gumption ecosystem
Bespoke marketing
The aim – to reach your customers with information that is tailored to them, at the right time, via their favourite channels and with their consent. With intelligent marketing and customer profiles put together one step at a time, you can build meaningful relationships.
From smart interaction to sales
Help your sales team to focus on the right deals thanks to insight into customer data. Give your sales team a 360° view of the customers, improve their everyday work experience and accelerate the buying process. Motivate your sales team with carefully managed incentives. Complex products? Give your sales team the support they need using quotes and contracts with product configuration tools.
Customer retention thanks to flawless customer service
Involve your after-sales service in your customer experience approach as well. Create a uniform service experience with efficient service processes. Aim for clear communication and rapid, sustainable problem solving. Bring your customer’s entire service history together into a single overview. Collect and understand customer feedback. Offer self-service options wherever possible.
Data as the foundation for your relationship of trust
Ensure trust amongst customers and partners by flawlessly managing your customer data. Know who your customers are and how they want to be treated. Offer data privacy and comply with GDPR, CCPA and other regional requirements. Optimise your value network, improve your omnichannel strategies and establish personalised relationships.
Which Gumption businesses can support you with customer experience?
Which Gumption businesses can support you with customer experience?