West Flanders Creatief strengthens Antwerp-based Oddball

Derk De Kimpe Pascal Vandenbrande Kaat Haezebrouck
Derk De Kimpe of Oddball

Communications company Creatief, based in Harelbeke, is now part of the brand and experience design agency Oddball. The West Flanders company has been operating in the communications business for more than four decades. This acquisition will help Antwerp-based Oddball to establish a foothold in West Flanders.

Creatief of Harelbeke has been operating in B2B and B2C communication for more than four decades. Its focus is on web design and graphic design work, including catalogues, packaging, corporate identities and websites. The team of six is based in Harelbeke.

Complementary

Derk De Kimpe, managing partner at Oddball explains: ‘Creatief and Oddball are natural partners in terms of their close positioning. The expertise of the Creatief team in graphic work complements Oddball’s expertise in branding, motion and activation. This step will help us to increase the range of services for our customers and strengthen our regional foothold in Flanders.’

Creatief was founded by Rik Haezebrouck. His daughter Kaat still works for the company as a project manager. In 2008, Creatief was acquired by Peter Vandenbrande and his brothers Pascal and Patrick Vandenbrande of e-commerce specialist Studio Emma, which has also joined the Gumption Group.

Derk De Kimpe of Oddball

Communications company Creatief, based in Harelbeke, is now part of the brand and experience design agency Oddball. The West Flanders company has been operating in the communications business for more than four decades. This acquisition will help Antwerp-based Oddball to establish a foothold in West Flanders.

Creatief of Harelbeke has been operating in B2B and B2C communication for more than four decades. Its focus is on web design and graphic design work, including catalogues, packaging, corporate identities and websites. The team of six is based in Harelbeke.

Complementary

Derk De Kimpe, managing partner at Oddball explains: ‘Creatief and Oddball are natural partners in terms of their close positioning. The expertise of the Creatief team in graphic work complements Oddball’s expertise in branding, motion and activation. This step will help us to increase the range of services for our customers and strengthen our regional foothold in Flanders.’

Creatief was founded by Rik Haezebrouck. His daughter Kaat still works for the company as a project manager. In 2008, Creatief was acquired by Peter Vandenbrande and his brothers Pascal and Patrick Vandenbrande of e-commerce specialist Studio Emma, which has also joined the Gumption Group.

Creatief logo 2022 10 27 114324 lhbo
Impact

Creatief was managed by Peter Vandenbrande for more than ten years. Following his death in 2019, his brother Pascal took over the mantle. Pascal will stay with the company to oversee the transition process and will then move on to new challenges. In early 2023, the team will relocate from Harelbeke to Kortrijk.

Derk De Kimpe, managing partner at Oddball explains: ‘The marketing field has many small players. The West Flanders team joining Oddball will give us more impact, both in numbers and expertise.’

Creatief logo 2022 10 27 114324 lhbo
Impact

Creatief was managed by Peter Vandenbrande for more than ten years. Following his death in 2019, his brother Pascal took over the mantle. Pascal will stay with the company to oversee the transition process and will then move on to new challenges. In early 2023, the team will relocate from Harelbeke to Kortrijk.

Derk De Kimpe, managing partner at Oddball explains: ‘The marketing field has many small players. The West Flanders team joining Oddball will give us more impact, both in numbers and expertise.’

Pascal Vandenbrande and Kaat Haezebrouck of Creatief

According to Derk De Kimpe, Oddball will now be able to focus even more on what helps it to stand out in the marketplace. ‘More than just devising creative online and offline concepts, at Oddball, we focus on creating a measurable brand experience. We bring brands to life by uniting innovation and creativity with result-oriented activating promotions. The West Flanders team’s decades of experience in communications are particularly valuable in achieving this.’ The acquisition will increase Oddball’s staff from eight to fourteen.

Visit the website https://oddball.be

Pascal Vandenbrande and Kaat Haezebrouck of Creatief

According to Derk De Kimpe, Oddball will now be able to focus even more on what helps it to stand out in the marketplace. ‘More than just devising creative online and offline concepts, at Oddball, we focus on creating a measurable brand experience. We bring brands to life by uniting innovation and creativity with result-oriented activating promotions. The West Flanders team’s decades of experience in communications are particularly valuable in achieving this.’ The acquisition will increase Oddball’s staff from eight to fourteen.

Visit the website https://oddball.be

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