This was our Gumption Café on e-commerce
How do you turn e-commerce into a win-win? What best practices do you need to know, and what pitfalls should you avoid? Read about our latest Gumption Café, our exclusive networking and co-creation platform for decision-makers, on this topic.
How do you turn e-commerce into a win-win? What best practices do you need to know, and what pitfalls should you avoid? Welcome to the next Gumption Café, our exclusive networking and co-creation platform for decision-makers. On March 23 and 28, experts by experience have come and testify about their experiences with e-commerce. Challenges, perspectives, how-to's and stumbling blocks will pass in review.
Some first-rate stories at our Gumption Cafés on e-commerce in Ghent and Genk. Jan Huysmans is the CDO of Connect+ Group. He introduced us to the challenges of a retail platform that connects 300 brands and +1000 retailers in consumer electronics, IT, and more. Founder Sven De Waele of Pharmapets explained how the company, after four years as a 100% online player, is conquering the European veterinary pet food market. ICT Director Herman Braeken revealed how MIKO expanded its e-commerce platform from b2b to b2b2c without extra burden on the back office. "An e-commerce project starts the moment you go live," shared Jeroen Poot of Canguru in an engaging keynote.
Some first-rate stories at our Gumption Cafés on e-commerce in Ghent and Genk. Jan Huysmans is the CDO of Connect+ Group. He introduced us to the challenges of a retail platform that connects 300 brands and +1000 retailers in consumer electronics, IT, and more. Founder Sven De Waele of Pharmapets explained how the company, after four years as a 100% online player, is conquering the European veterinary pet food market. ICT Director Herman Braeken revealed how MIKO expanded its e-commerce platform from b2b to b2b2c without extra burden on the back office. "An e-commerce project starts the moment you go live," shared Jeroen Poot of Canguru in an engaging keynote.
Jan Huysmans gave insights into the complexity of the platform that connects well-known brand names such as Expert, Exellent and Selexion. Take-aways? Jan highlighted the often underestimated impact of accurate information on stock levels and fast delivery times on sales figures. He explained the role of marketplaces and dwelt on meaningful trends such as direct-to-consumer (d2c) and manufacturer-to-consumer (m2c). Trendsetters today are already deploying AI and analytics on e.g. market trends to drive production. For the operational and logistical organisation behind the platform, Exellent was guided by valueXstream, supply chain architect.
Jan Huysmans gave insights into the complexity of the platform that connects well-known brand names such as Expert, Exellent and Selexion. Take-aways? Jan highlighted the often underestimated impact of accurate information on stock levels and fast delivery times on sales figures. He explained the role of marketplaces and dwelt on meaningful trends such as direct-to-consumer (d2c) and manufacturer-to-consumer (m2c). Trendsetters today are already deploying AI and analytics on e.g. market trends to drive production. For the operational and logistical organisation behind the platform, Exellent was guided by valueXstream, supply chain architect.
Pharmapets' growth trajectory is impressive. Sven De Waele explained the company’s distinctive value proposition, committed to mobile-first, personalised customer experience and long-term engagement. They rely on best-in-class technology and data analytics. The e-commerce platform offers products and extra services: veterinary advice, for example, or a tailor-made health plan. The impact on customer loyalty is significant. Subscriptions improve customer retention and reduce customer acquisition costs (CAC). Even after many years of collaboration, the interaction between Pharmapets and e-commerce partner Studio Emma continues to inspire.
Pharmapets' growth trajectory is impressive. Sven De Waele explained the company’s distinctive value proposition, committed to mobile-first, personalised customer experience and long-term engagement. They rely on best-in-class technology and data analytics. The e-commerce platform offers products and extra services: veterinary advice, for example, or a tailor-made health plan. The impact on customer loyalty is significant. Subscriptions improve customer retention and reduce customer acquisition costs (CAC). Even after many years of collaboration, the interaction between Pharmapets and e-commerce partner Studio Emma continues to inspire.
The pandemic hit MIKO's b2b business hard, Herman Braeken explained. People were no longer drinking coffee in the office but at home. MIKO decided to expand its e-commerce with a b2b2c model. Employees of business customers can order coffee on the same terms via the platform. Operationally and logistically, this is a revolution. The integration with the backend system minimises the impact for employees. Herman praised the expertise, pragmatic approach, commitment and focus on innovative technologies at TheValueChain.
The pandemic hit MIKO's b2b business hard, Herman Braeken explained. People were no longer drinking coffee in the office but at home. MIKO decided to expand its e-commerce with a b2b2c model. Employees of business customers can order coffee on the same terms via the platform. Operationally and logistically, this is a revolution. The integration with the backend system minimises the impact for employees. Herman praised the expertise, pragmatic approach, commitment and focus on innovative technologies at TheValueChain.
Jeroen Poot of Canguru, specialized in customer experience, provided a crisp keynote. He called e-commerce a balancing act: a search for the right equation between UX, logistical organisation, security, trends and budget. His most striking advice? Perhaps this: before launching your platform, don't wait until it is 100% ready. By then, it may already be outdone. Go for speed, and learn from your mistakes. We take note of that!
Jeroen Poot of Canguru, specialized in customer experience, provided a crisp keynote. He called e-commerce a balancing act: a search for the right equation between UX, logistical organisation, security, trends and budget. His most striking advice? Perhaps this: before launching your platform, don't wait until it is 100% ready. By then, it may already be outdone. Go for speed, and learn from your mistakes. We take note of that!