Gumption Coffee Club: let customers and candidates actively experience our brand

Gumption Coffee Club
Gumption Coffee Club

It's by awakening emotions that you create the greatest involvement with your brand. People love that. Not only centennials and millennials. Everyone does. Not only in b2c, but also in b2b. Does that require astronomical budgets? With the Coffee Club, Miko, TheValueChain, Gumption and experience powerhouse Oddball demonstrate the opposite.

Ask a hundred companies how they stand out. You will probably get the same answer 95 times: we bring quality ... So how do you make the difference with your competitors today? By offering your customers and candidates a distinctive brand experience. Passively watching is passé. Let people actively participate and enjoy your brand and your story.

Recently, Gumption Group is using experience marketing for introductory talks with companies and candidate employees. Imagine: you want to get to know a company of the group or learn about the co-creation approach. Or you are interested in a conversation with a recruiter. Then we will make sure that the first chat becomes a fun experience, with the Gumption Coffee Club.

The story behind de Gumption Coffee Club
Working from home and the closure of pubs and restaurants have deeply affected our customer Miko. But they haven’t stood still and have launched Coffee At Home. They now deliver coffee beans, ground coffee, coffee pads, capsules and tea all over the country. Thanks to TheValueChain for the customer experience backbone and the web shop.

This rang a bell with our sales staff and our HR team. Most of us have really missed having social talks with job applicants and customers. Informal conversations often create connection, understanding, creativity, inspiration and innovation. Online meetings are just not the same. Together, Oddball and Gumption came up with the Gumption Coffee Club: a boost for online meetings!

At the heart of the campaign is a landing page where prospective customers and employees can experience a relaxing coffee moment in various ways: tasting, listening, watching or talking.

Test us

Curious about how emotions reinforce brand experience? And why distinctive is better than just … better? Get in touch. And be surprised by the experience!

Let's have a coffee together! Order your box at Coffee at Home.

Gumption Coffee Club

It's by awakening emotions that you create the greatest involvement with your brand. People love that. Not only centennials and millennials. Everyone does. Not only in b2c, but also in b2b. Does that require astronomical budgets? With the Coffee Club, Miko, TheValueChain, Gumption and experience powerhouse Oddball demonstrate the opposite.

Ask a hundred companies how they stand out. You will probably get the same answer 95 times: we bring quality ... So how do you make the difference with your competitors today? By offering your customers and candidates a distinctive brand experience. Passively watching is passé. Let people actively participate and enjoy your brand and your story.

Recently, Gumption Group is using experience marketing for introductory talks with companies and candidate employees. Imagine: you want to get to know a company of the group or learn about the co-creation approach. Or you are interested in a conversation with a recruiter. Then we will make sure that the first chat becomes a fun experience, with the Gumption Coffee Club.

The story behind de Gumption Coffee Club
Working from home and the closure of pubs and restaurants have deeply affected our customer Miko. But they haven’t stood still and have launched Coffee At Home. They now deliver coffee beans, ground coffee, coffee pads, capsules and tea all over the country. Thanks to TheValueChain for the customer experience backbone and the web shop.

This rang a bell with our sales staff and our HR team. Most of us have really missed having social talks with job applicants and customers. Informal conversations often create connection, understanding, creativity, inspiration and innovation. Online meetings are just not the same. Together, Oddball and Gumption came up with the Gumption Coffee Club: a boost for online meetings!

At the heart of the campaign is a landing page where prospective customers and employees can experience a relaxing coffee moment in various ways: tasting, listening, watching or talking.

Test us

Curious about how emotions reinforce brand experience? And why distinctive is better than just … better? Get in touch. And be surprised by the experience!

Let's have a coffee together! Order your box at Coffee at Home.

Menu

ENNL