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TURNTHETIDE Apr 27, 2020

Turning the tide: Boost hospitality and sponsorship of your sports club or event

Jana Wuyts

iXpole is an ERP to streamline the sponsorship and hospitality activities of sports clubs and event organisers. This makes it easier to attract much-needed sponsorships.

iXpole is an ERP to streamline the sponsorship and hospitality activities of sports clubs and event organisers. This makes it easier to attract much-needed sponsorships.

Keep costs down, increase income

‘The pandemic has really highlighted the usefulness of a central cloud platform like iXpole,’ says Luc Vanhecke of iXpole. ‘The platform enables our customers to manage all aspects of VIP hospitality and sponsorship in one central system, accessible via the internet. Any user can log onto iXpole via a web session. Our customers can even carry on working as usual during a lockdown; from home, without loss of information or overview.’

Turning The Tide i Xpole

The open cloud platform automates the sales and management processes. It enables the fully automated exchange of information with other systems such as access control, accounting or CRM.

VIP portal and VIP desk

The back office is intended for the employees of the clubs. Via the user-friendly VIP portal, customers can manage and personalise their own VIP experience. From ordering the desired catering formula to printing named tickets.

With the VIP desk, iXpole also simplifies the work of hosting staff. All data is managed in one central system. Thanks to automation, hosts know they can rely on the information, even when there are last-minute changes. It makes Excel lists redundant and gives customers optimal flexibility.

First-class VIP treatment

‘The coronavirus crisis has hit the sports and events sectors hard. Now more than ever, automation and smart management are the way to go,’ says Luc Vanhecke. ‘It allows you to organise people’s work more efficiently, improve productivity and increase sales figures.’

‘VIP & hospitality account for sixty to seventy percent of the operating revenues of clubs. So, VIP customers deserve to be given the royal treatment. With their VIP experience beginning from the very first contact, right through to after the event. Our platform provides a first-class experience throughout the whole customer journey, from A to Z.’

Three-quarters of the Belgian Pro League clubs use iXpole. Besides football clubs, the platform is being used by other sporting disciplines too, such as hockey and rugby. Customers also include clubs in France, the Netherlands and Switzerland, as well as Sportpaleis Group and other event organisers.

Luc vanhecke
The coronavirus crisis has hit the sports and events sectors hard. Now more than ever, automation and smart management are the way to go.

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