Pioneers
NEWS Jul 17, 2021

Gumption Pioneers: 'Co-creation starts with team spirit'

Jana Wuyts

Co-creation is a crucial concept for the Gumption group. Co-creation with customers begins with co-operation among each other. That’s why we have set up a new initiative: the Gumption Pioneers. ‘You need to know and understand your colleagues across company boundaries’, explains Experience Partner Liene De Bie. ‘The Gumption Pioneers will play a major part in connecting employees.’

After a year of compulsory work from home, we’re extra committed to connection. ‘Although we were in contact with each other online every day, remote working has affected how we feel and function’, says Liene De Bie. ‘That physical distance must not become mental remoteness. With inspiring actions and pleasant initiatives, we’re working on team spirit and togetherness.’

‘You can engage people in the Gumption concept and initiatives with newsletters or during events. With the Gumption Pioneers, we want to go a step further, and build a network of people in the companies who help to carry the load. That’s a different story.’

The Gumption Pioneers are not only propagating the co-creation concept. They are the barometers of what goes on in the teams. Each company is represented by the Gumption Pioneers. Liene: ‘Our Gumption Pioneers gauge what happens on the work floor. We opt for communicative people who can enthuse colleagues with a story and promote their interests. The well-being of our employees is absolutely essential to us.’

Pioneers
Our Gumption Pioneers gauge what happens on the work floor. We opt for communicative people who can enthuse colleagues with a story and promote their interests. The well-being of our employees is absolutely essential to us.
Liene De Bie

Team spirit and togetherness

What exactly does a Gumption Pioneer do? ‘Our Pioneers develop new initiatives and actions,’ says Liene. ‘For instance, we involve them in the Ambassador of the Year election, network gatherings and the year-end event. They answer questions from colleagues about Gumption and the companies. They encourage them to take part in Gumption initiatives, from an after-work drink to a training course.’

This summer, the Pioneers are following a programme on design thinking. Together they are considering how they can best express their role. The aim is to make Gumption the best place to work, and make each employee a co-creator.

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