Gumption launches new international label Liftov

Utrecht, Antwerp, 4 July 2018 – Dutch company NewBird and Belgian company Blend are pooling their expertise under the Liftov name. They are broadening their international clout together with Gumption, the growth platform for digital entrepreneurs. Digital design by Liftov focuses one hundred per cent on behavioural change and conversion.

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Technology is changing the way that people interact, how people buy and how they learn. Liftov makes brands and people perform better. It uses behavioural science, gamification and data analysis to get the maximum performance out of digital design.

Gamification has a motivational effect when learning new behaviour.

Jaap Gerretsen

Managing Partner, Liftov

 

“Whereas our starting point is positioning and strategy, our Dutch colleagues are specialists in human-centered design and gamification,” says Managing Partner Derk De Kimpe. “That know-how is extremely valuable in fine-tuning the user experience. Demand for this know-how is growing in Belgium too.”

“People are the key focus of everything that we design”, explains fellow director Jaap Gerretsen. “We add elements of gaming to our designs. Gamification has a motivational effect when learning new behaviour.”

“Based on data analysis, we improve the design with a view to maximum conversion of users”, says Derk De Kimpe. “We test, measure and make the necessary adjustments. The combination of design with behavioural science and data is a unique differentiator for Liftov clients.”

 

The combination of design with behavioural science and data is a unique differentiator for Liftov clients.

Derk De Kimpe

Managing Partner, Liftov

 

“By joining forces, we will be able to help our clients even more effectively to be successful online, and increase our clout in the Benelux countries.”

The Liftov team won the Data News Award Digital Project of the Year 2017 with the Battlequiz platform for training our employees. It has carried out projects for clients like ABN Amro, Boston Scientific, ING, KLM, MobieTrain, PWC, SafeDrivePod, Mayerline and Electro Zwijsen.

Liftov is part of the Gumption Group from Kontich. This collaboration reinforces its expertise in design, technology and implementation of digital transformation processes.