Belux launch of AppyThings: faster innovation based on APIs

Anthony Doerga

Anthony Doerga, founder and managing partner of AppyThings

Press release – Dutch company AppyThings is expanding its sphere of activity to Belgium and Luxembourg. AppyThings supports companies with digital transformation and the development of API programmes. With APIs, you can open up business data and functionality to apps and websites, including of third parties. AppyThings focuses on four use cases: application integration, customer engagement, new earnings models and Internet of Things. You can learn more about the company at the Digital Shift SAP Forum at Brussels Expo on 6 September.

Press release ENG | Persbericht NED | Communiqué de presse FRA

Digital leadership thanks to APIs

‘We live in an API economy,’ says Anthony Doerga, founder and managing partner. ‘APIs are the cornerstone of many successful digital strategies and business platforms. API programmes were the making of companies such as Airbnb, Apple and Facebook. The same principles can be applied to any organisation. By opening up certain data and functions to partners, you create alternative earnings models, find new customers and increase engagement of existing customers. A smart API strategy helps you build your digital leadership.’


In the Netherlands, Denmark and Sweden, AppyThings achieved success with customers such as PostNL, the Port of Rotterdam, Maastricht University and Bugaboo. Some examples: ‘Via an API platform, you connect your SAP on premise or in the cloud to CRM or HR systems of other vendors to exchange data,’ says Anthony Doerga. ‘You personalise a product configurator based on actual local weather data. You organise a hackathon for developers with restricted access to certain data or functions of your backend system. Or you integrate sensors with an app that tells you when machines are due for a service.’

Gumption as a springboard

For the launch in Belgium and Luxembourg, AppyThings entered into a joint venture with Gumption. The two companies have also forged a strategic collaboration in the Netherlands. Bart Embrechts, managing partner of Gumption: ‘The services offered by AppyThings are in line with the strategy of other companies in the group, such as TheValueChain and Bmatix. The approach of AppyThings opens up a whole new world for many customers.’

To serve the Belgian-Luxembourg market, AppyThings plans to increase its number of employees from 14 to 20. ‘We are targeting an annual turnover in Belux in 2022 of 12.5 million euros with 125 employees,’ says Anthony Doerga. ‘Gumption will be the springboard that helps us achieve this.’

About AppyThings

Fast technological developments disrupt all industries and sectors. AppyThings helps organisations achieve short and long-term business value through digital transformation. It focuses on providing API strategies and solutions, based on close partnerships with leading platforms such as Apigee and SAP Cloud Platform. Founded in 2014, AppyThings has its headquarters in Arnhem (NL) and today serves organisations in the Netherlands, Denmark, Sweden and Belgium.

Go to the AppyThings website

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